MAIA brings together research-led wellness, nutrition, products, knowledge and community around the life stages that matter to women.
MAIA is organised around the woman, not disconnected SKUs. Products sit inside a wider system of life-stage routines, knowledge, experts, research and community.
Discover the MAIA approach →Our architecture follows the journey defined by MAIA: from adolescence and menstrual wellness through fertility, pregnancy, post-pregnancy, motherhood, transition and healthy ageing.
Adolescence and the foundations of women’s wellness.
Menstrual wellness and everyday cycle support.
Fertility and pre-conception wellness.
Stage-aware pregnancy wellness.
Post-pregnancy recovery and replenishment.
Wellness for the woman behind motherhood.
Perimenopause and changing needs.
Menopause and long-term wellbeing.
Healthy ageing, vitality and beauty.
MAIA Botanical Women Wellness Herbal Blend is a 100 g botanical powder formulated with Shatavari, Ashwagandha, Ashoka, Amla, Holy Basil (Tulsi) and Moringa, alongside supporting ingredients for flavour, texture and stability.
Positioned for women’s botanical wellness, everyday hormonal wellness, menstrual wellness, adaptogenic stress support and botanical antioxidant support, subject to applicable requirements.
Explore the formulation →We distinguish ingredient-level evidence from evidence on a finished product. MAIA does not present ingredient research as a clinical trial of its own blend.
A 2024 systematic review and meta-analysis of 9 randomized controlled trials involving 558 participants reported improvements in perceived stress, anxiety measures and serum cortisol versus placebo. The authors also noted mild-to-moderate adverse events in four studies and the need for more information on long-term safety.
Arumugam et al., 2024 · Explore · PMID 39348746View PubMed record ↗A 2026 randomized, double-blind, placebo-controlled study of 135 women evaluated standardized Shatavari extract, including a Shatavari + Ashwagandha arm, for sexual-wellness outcomes over 8 weeks. This is ingredient-level evidence, not evidence for the finished MAIA blend.
Ademola et al., 2026 · International Journal of Women’s Health · PMID 41710148View PubMed record ↗MAIA’s pregnancy architecture follows the journey rather than treating prenatal wellness as one undifferentiated product shelf.
Articles, ingredient explainers, practical guides, expert perspectives, research notes and FAQs built around the questions women actually ask.
Enter the MAIA Institute →Whether you’re preparing for pregnancy, navigating pregnancy, rebuilding after birth or simply looking for a better daily wellness routine, MAIA starts with the chapter you are actually in.