Women at the centre
Every vertical connects to a defined women’s wellness need, life stage or ecosystem requirement.
MAIA is built around the woman, not the SKU.
The corporate architecture defines MAIA as a research-led, women-centric, premium and ecosystem-driven women’s wellness company.
M
CORE PROMISE
Research-led wellness, nutrition, beauty, health support and community across women’s life stages.
Products, services, research, education, community and partnerships are organised around the woman and her wellness journey.
Science & evidence
R&D, formulation, quality, health communication and research operate with appropriate scientific standards.
Lifecycle architecture
The portfolio follows the woman’s journey, not disconnected product categories.
Responsible communication
Health and wellness communication is accurate, qualified and aligned with applicable requirements.